Podcast #3  

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    Even as customers do more business online, surveys continue to show those same buyers also enjoy the sense of connection and reassurance they get from printed materials that provide information about the products and services they are purchasing.

    If you have products that benefit from "relationship selling," it's smart to provide your customers with helpful and informative brochures to reinforce your online presence. Brochures are a low-cost way to introduce a new product, revive interest in an existing product line, or promote your company.
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